Humble Beginnings
Jim Rooney, co-owner and CEO of Keyhole Capital, begins his career as a real estate agent serving the Eau Claire, WI area.
Timeline
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A Reputation for
Property Development Excellence
Keyhole Capital started as Rooney Properties, Wisconsin’s premier property management company. For over 25 years, Rooney Properties served the Western Wisconsin community through developing and investing in upscale apartments, townhomes, and condos. As part of an expansion in 2021, Keyhole Capital was born as the investment arm of Rooney Properties to make investments in new properties and communities throughout the USA.
The Keyhole Capital Timeline
Jim Rooney started Keyhole Capital from his passion for real estate and creating great living experiences. Below are some of the highlights from our almost 30 year journey to today.
1994
1997
First Steps
Jim forms Rooney Properties, an elite property management company. The company quickly begins plans to acquire and develop local rental properties.
1998
Building Blocks
With Jim at the helm, Rooney Properties develops the first apartment community: A 16 unit apartment complex in Eau Claire WI
2000-2004
Planning for Growth
Rooney Properties begins acquiring raw land for development. This new land will later become the Hidden Ridge, Park West, Willow Creek, Settlers Ridge and Whisper Ridge developments.
2010-2015
Rapid Expansion
The post 2008 real estate crash has provided tremendous investment opportunities and Rooney Properties launches numerous apartment communities including Whisper Ridge, Willow Creek, Metro Crossing, and their biggest to date, Prairie Park with 219 units
2012
A Unique Community
Rooney Properties acquires the former Hillcrest Golf and Country Club and redevelops the property into a unique 176-acre community incorporating a blend of single family homes, condominiums, two apartment communities and The Classic at Hillcrest Greens senior living.
2017
Visionary Reach
With an eye towards the future, Rooney Properties acquires land in Timnath, CO and starts construction of “Timnath Trail at Riverbend.” With the addition of the second phase in 2021, Timnath Trail becomes a 258-unit apartment community serving the Fort Collins, CO area community.
2020
Legacy Thinking
Jim’s son, Nick Rooney, joins the firm after completing his degree in Construction Management from Colorado State University. This point marks the second generation of the Rooney family involved with Keyhole Capital.
2021
Forward Momentum
Rooney Properties launches Parkwest Townhomes, a 248 unit apartment community in Chippewa Falls, WI. Construction also begins on Settlers Ridge, a 344-unit apartment community in Elk Mound, WI.
2022
Building for the Future
Keyhole Capital officially splits from Rooney Property Management, both under Jim’s leadership. Keyhole Capital acquires additional land for visionary new developments in up-and-coming areas of the US: Wildhorse at H25, a 304-unit apartment community being developed in Fort Collins, CO; as well as Alpenglow, a 300-unit apartment community being developed in Bozeman, MT.
Developing Excellence
Keyhole Capital takes a multifaceted approach to investing in and developing new properties. Discover how here.
What We Do