Multifamily Investment.
Midwest Discipline.
Three decades of owner-operated real estate development. Over 2 million square feet built across emerging U.S. markets. We partner with investors who value disciplined underwriting, hands-on execution, and long-term results.
A track record built on execution, not projections.
30+
Years In Business
26
Developments
2 M+
SQ FT Developed
Vertically Integrated.
Operator-Led.
We source, develop, and manage every asset in-house — giving our investors direct access to an operating team with over three decades of multifamily experience.
Our approach is built on local market knowledge, conservative underwriting, and a hands-on development process that’s delivered 26 projects from the ground up. We don’t chase trends. We identify fundamentally strong markets and build lasting value.
From land acquisition through stabilization, our investors benefit from full-cycle transparency and an aligned partnership model where our capital is alongside yours.
Owner-Operators
Since
Day One
Jim and Jennifer Rooney founded what is now Keyhole Capital in 1994 with a straightforward thesis: build quality housing in underserved markets, manage it yourself, and never lose sight of the people living there. Over thirty years in business and 26 developments later, that thesis hasn’t changed — it’s just scaled. Today, the Rooney family leads a second-generation team that oversees every phase of the investment lifecycle, from site selection and entitlement through construction, lease-up, and long-term asset management.
See the Work
Behind the Returns
Portfolio
Current, past, and upcoming developments across Wisconsin, Colorado, and Montana. Explore the assets that make up over 2 million square feet of multifamily real estate.
Let’s Talk About Your Next Investment
We’re always open to conversations with investors who share our long-term outlook. Whether you’re exploring multifamily real estate for the first time or looking for an experienced operating partner, we’d like to hear from you.